Hi, I'm Ashok.

An enthusiastic Product Designer passionate about Design Thinking and the inspiring methodology Design Sprint. I’ve worked on projects of all sizes. I enjoy collaborating with people from different background, and solving complex problems together.

Case Studies

FynD

A network for Sales Professionals and Distributors.

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Digital Studio

A flatplanning and DP software built for publishers.

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Snaptrade

A technology-driven brokerage (stock trading) application.

Case Study Coming Soon

Marketing Manager

Lead management and marketing automation software.

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eMagazine

eMagazine is a digital replica of print magazine.

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Sydney Harbour

Sydney’s premiere luxury boat charter & events agency

Case Study Coming Soon

Philosophy

"The system adapts to the user and not the opposite"
User Centered Design

Principles

Early focus on users, tasks, and environment
Structured and systematic information gathering. Users are involved throughout design and development.

Empirical measurement and testing
Testing with real users. Focus on ease of learning and ease of use.

Iterative design
Design, test with users, refine, test with users again, refine... until it's right.

DESIGN

  • Pencil, Paper, Post-its & Photoshop
  • Axure RP, InVisionApp, Optimizely (A/B), Webflow

CODE

HTML, CSS, Sass, PostCSS, BEM Coding Standards, JavaScript, JSON, AJAX, jQuery, ReactJS

TOOLS

  • Visual Studio Code, VI
  • Git, NPM, Composer, Gulp

INTEREST

  • VR & AR, Voice UID

READING

Sprint
Hooked
The New One Minute Manager
Rework
Nielsen Norman Group

PASSION

Product Design
User Centered Design
Human–computer interaction (HCI)
Intuitive and Flat Designs

EDUCATION

Master of Computer Applications (M.C.A)
Bachelor of Computer Applications (B.C.A)
It's nice to have you here.